About Green Business Innovators

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Green Business Innovators helps green businesses be more successful and inspires companies that are thinking about going green to take their first steps.

At this web site you’ll find practical green business information and interviews with green business innovators. These are green business entrepreneurs, business owners and business leaders who have taken actions to make their companies more sustainable - in a way that makes their companies more successful. Our goal is to have over 100 interviews here to inspire you.

A source of inspiration. We have found that virtually every green business leader or innovator has a personal motivation. We share their personal insights as a source of inspiration for you to take green action and to make their company more sustainable.

A source of ideas. You’ll find green business ideas and strategies from a range of major business sectors. You’ll be able to find green business insights from similar businesses, as well as new ideas from other sectors.

We are dedicated to:

  • Helping green business leaders, entrepreneurs, and managers achieve breakthroughs in successfully developing businesses, products, and practices that are better for the planet
  • Sharing knowledge, success stories, and blueprints that can help people create more successful and greener businesses; and for consumers to be engaged and activated in a positive way
  • Catalyzing the spread of best green business practices in areas where many are struggling to find an answer. Broader awareness of success blueprints will help accelerate the growth of more sustainable businesses/products
  • Inspiring a broader audience of people and businesses to be passionate and personally engaged in sustainable business - not only because it’s good for business, but from a place of purpose, because it’s the right thing to do
  • Helping to spread the word of your business or service by finding your ideal green consumer and by helping to raise you profile among the people who would be potential clients/customers; we believe that you don’t to have the advertising budget of GE or Dell to achieve significant visibility.

Our goal is to reach 10,000 businesses over the next 2 years with practical information that can help them be more sustainable.

About the Founders

Bill Baren has been coaching and consulting with entrepreneurs and businesses, including green businesses owners, since 2001. He applies both practical and creative approaches to help business owners and entrepreneurs achieve revenue growth and personal fulfillment. Bill has experience running a $10 million company, managing a large sales staff, owning an innovative music company and has coached hundreds of entrepreneurs and businesses to success and prosperity. Bill lives in Pacifica, CA.

Patrick Dominguez is a green business marketing coach, and has worked as a marketing professional for the last 14 years. Most recently he oversaw UK marketing efforts for a green business, Lemnis Lighting, a producer of cutting-edge, environmentally friendly LED lighting for homes, cities, and businesses. Previously, Patrick has managed marketing departments and programs for companies large and small, including Tesco (UK), Pandora (formerly Savage Beast Technologies), the Women’s Technology Cluster, Social Fusion and TechSoup. Patrick has also served as a marketing adviser for a number of social enterprises and nonprofit organizations. Patrick lives in San Francisco, CA. Stay in touch with Patrick on LinkedIn / Facebook.

Bill and Patrick are also co-producers of the Time Experts Telesummit event.

Our Personal Motivation

Patrick believes that in the face of the increasing number of environmental catastrophes occurring, we need to harness the power of business to radically reduce our impact on the planet.

Bill is inspired by the challenges we face with our environment and believes that we can use this experience as a tremendous catalyst for transformation - personal, conscious and entrepreneurial.

We invite you to participate in the conversation.
We welcome your comments, thoughts, and suggestions.