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An Old Company CAN Learn New Tricks
Amazing customer experience every step of the process is becoming even more important in our current business environment. HEMA, a Dutch department store has taken this to the next level.
I’ve never seen anything like and have just emailed this out to all of my colleagues.
Take a look at HEMA’s product page. Make sure not to click on anything until the action begins on the page and turn up your computers speakers.
By the way, you don’t have to be a young company to be innovative. HEMA’s first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands.
How can you create an experience for your potential customers that will have people talking about you?
March 14th, 2009 at 6:21 pm
Very cool. Companies with interactive websites have strong advantages– the opportunity to attract and engage with new and returning customers and the opportunity to communicate with consumers on a deeper level about their product or brand.
My new favorite interactive Green Business websites:
1. Toyota uses a social media platform to engage with consumers on environmental issues:
http://www.toyotawhynot.com/#/home
2. Pepsi’s Recycling Challenge aims to educate kids on recycling:
http://www.pepsirecycling.com/index_flash.php
3. I think this one is my favorite, Think Green Meeting. Very simple & gets communicate its point very, very well:
http://www.thinkgreenmeeting.com/
March 7th, 2010 at 6:11 am
With these tricks one cannot convince the going to come kids in this world.
But this is great example for many small and big business can learn.